LONDON, 22nd February 2017 - Social commerce platform Moteefe is aiming to turn around how we perceive adverts on Facebook by helping to provide a customised feed full of products made especially for you.
Have you ever looked at your Facebook news feed and wondered how it seems to know your interests, hobbies and passions? You're not alone. Advertising on social media is being used by thousands of internet marketers each day to provide content and products that are designed to reach you personally on your social media feeds.
Facebook's advertising platform calculates exactly what it thinks you want to see according to your; interests, age, location, hobbies, job titles, marital status and religion, along with every like, share and comment). Australian surfers may see products relating to their love of the waves, while those who work as a vet and have become recently engaged may see products that relate to these updates.
Moteefe’s social commerce platform allows internet entrepreneurs to create and sell designs that speak directly to your passions and interests, setting up their own businesses as they go. Most of the internet entrepreneurs who use Moteefe each day are targeting users on social media networks to provide them with highly curated custom clothing and merchandise that appeals to the user’s passions and interests. This is exactly why you see the perfect t-shirt that speaks directly to your interests on your Instagram, Twitter or Facebook newsfeed.
When Facebook moved into the advertising space in 2007, one thing became clear: the information that was being provided by most of its users was highly desired by internet marketers who could use this data to successfully sell items to their target markets. Having the ability to successfully pinpoint niche audiences, online entrepreneurs can see higher conversion rates at lower costs by only targeting relevant users who are likely to purchase.
Twitter and Instagram quickly followed suit, with every new follow, like or mentioned location helping to determine exactly which products are shown to you, and giving you the most personalised shopping experience not found anywhere else online.
Moteefe’s CEO Mathijs Eefting said: “In recent years, social commerce has exploded. There has been some confusion in how and why some adverts are displayed to you, picking up on particular interests and showing items that seem almost too perfect and hand-made especially to you.
“Some social media users still seem unsure of the origins of these ads but it’s usually honest entrepreneurs - mostly highly-driven millennials - who are using their time to create these designs in the hope of being able to start their own online businesses, just like the users on our platform. Next time you see a great t-shirt on Facebook, check it out. You might be helping someone to leave the daily 9-5 grind in favour of a job they love.”
With $26 billion spent on Facebook Advertising in 2016, and an average of 1.86 billion monthly active users, social commerce is set to have a killer year across all major social networks in 2017. It’s not all as it seems though, as the growth in social commerce will help to deliver even more relevant content directly in front of the intended audiences.
